Hasanna Birdsong in

Hasanna Birdsong

Trailblazer · DISC type DI
President & CEO at Lehigh Valley Public Media
📍 United States

Hasanna Birdsong is the President and CEO of Lehigh Valley Public Media, bringing over 25 years of leadership experience in media, marketing, and consulting. She is recognized for her expertise in driving innovation and community engagement. People often describe her as dynamic, driven, and motivated. She earned her bachelors degree from DeSales University.

She is a passionate advocate for community development and has a long-held dream of leading a nonprofit to create a meaningful legacy. Hasanna is a proud mother and stepmother to adult children, with a daughter serving as a missionary in Ecuador and a stepson in the U. S. Coast Guard.

Interesting fact: She believes its more important to show up authentically than to be perfect, a philosophy she applies to her leadership style.

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Experience
22 Years
Current Role
President & CEO
Job Level
Leadership
Location
United States
Personality Overview

How Hasanna shows up

Friendly But Fast
Informal
Persuasive

They like to keep things under control. They will bat for you if they come to believe in you. They respond better to a combination of speed and relationship.

Priorities

Topics Hasanna cares about

Community Engagement
Her role is centered on strengthening the nonprofit's ties to the community. She serves on several local nonprofit boards and committees in the Lehigh Valley.
Public Media Transformation
She is leading Lehigh Valley Public Media at a pivotal moment, aiming to expand access, deepen impact, and innovate for the future of local journalism and programming.
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Career

Work history

7-2025
President & CEO
Lehigh Valley Public Media
10-2020 - 7-2025
Managing Director
Adept Packaging
10-2019 - 10-2020
Vice President of Sales
Adept Packaging
8-2017 - 10-2019
Director of Sales and Marketing
Azzur Group
4-2016 - 8-2017
Independent Consultant -- Business Development
Creditsafe USA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2021
Bachelor of Arts - BA
DeSales University
Education details unavailable
Moravian University
Education details unavailable
Penn State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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