Hasna Alaoui in

Hasna Alaoui

Critic · DISC type C
Marketing Director at Flutter Entertainment
📍 Casablanca-Settat, Morocco

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
20 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Casablanca-Settat, Morocco
Personality Overview

How Hasna shows up

Objective Thinker
Critic
Negotiator

It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Priorities

Topics Hasna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

3-2026
Marketing Director
Flutter Entertainment
3-2022 - 5-2026
Vice-président
Groupement des Annonceurs du Maroc GAM
11-2024 - 9-2025
Marketing Director Middle East&Africa (Beko,Whirlpool,Ariston)
Beko Corporate
4-2021 - 11-2024
Marketing Director-North West Africa
Beko Corporate
5-2019 - 4-2021
Marketing & Communication Director "BMW, MINI, BMW MOTORRAD"
BMW Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
Certificate in disruptive strategy
Harvard Business School Online
2015 - 2017
Master’s degree in Coaching & Leadership (Executive Education)
Groupe ISCAE
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Flutter Entertainment Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Hasna. Free, 10 seconds.