Hasse Hedeby in

Hasse Hedeby

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Chief Commercial Officer (CCO) at Fida Biosystems
📍 Copenhagen, Capital Region of Denmark, Denmark

Hasse Hedeby is the Chief Commercial Officer at Fida Biosystems, with over 15 years of experience in life science business development and sales management. A graduate of Aarhus University, he excels at establishing and growing organizations, having built small companies from scratch and worked within large sales organizations.

He is driven by delivering results, constant learning, and exploring new ways to generate business. Hasse thrives in dynamic environments and is passionate about building outstanding customer relationships while contributing to a work culture rooted in respect, performance, and enjoyment.

Unique fact: Hasse has successfully established and grown multiple life science organizations from the ground up, including the European entity for ProZyme.

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Experience
28 Years
Current Role
Chief Commercial Officer (CCO)
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Hasse shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hasse cares about

Biotech Commercialization
His current roles involve commercializing novel technologies for protein-binding characterization and on-line cell culture monitoring at Fida Biosystems and Bifrost Biolabs.
Building Sales Teams
He has a history of establishing and growing European sales organizations from scratch for companies like ProZyme and Seahorse Bioscience.
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Career

Work history

9-2019
Chief Commercial Officer (CCO)
Fida Biosystems
6-2019 - 5-2022
Board Member and acting CCO
Bifrost Biolabs
4-2019
Owner
Smiling Biotech
10-2016 - 3-2019
Director, ProZyme Europe Aps
ProZyme, Inc.
11-2015 - 9-2016
EMEAI Business Team Leader, Seahorse Products
Agilent Technologies
In the press

Media appearances

Fida Evolve: What's New and How It Differs. Featured in Fidabio Blog
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Education
1989 - 1996
Ms. Sci.
Aarhus University
2002 - 2003
CBA
AVT Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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