Heather Bradshaw

Enthusiast
DISC Type : i

Vice President NA Merchandising at Gordon Food Service

Grand Rapids, Michigan, United States

Overview

Heather has no verified overview

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

5-2025
Vice President NA Merchandising at Gordon Food Service
11-2024 - 5-2025
Senior Director NA Category & Merchandising at Gordon Food Service
11-2023 - 11-2024
Director NA Merchandising at Gordon Food Service
1-2005 - 2-2011
Project Purchasing Leader at Inalfa Roof Systems Group
5-2007 - 6-2009
Senior Buyer at Inalfa Roof Systems Group

Education

Bachelor of Arts (BA) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Vice President NA Merchandising at Gordon Food Service
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Heather take some risk or not?

  • They can take some low-probability risks if needed.

You And Heather

Personality Compatibility


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