Heather Crofts in

Heather Crofts

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AVP Merchandising Platforms at Canadian Tire Corporation
📍 Toronto, Ontario, Canada

Heather Crofts is a retail technology executive with over 20 years of experience bridging the gap between business and technology. At Canadian Tire Corporation, she focuses on merchandising platforms and supply chain strategy, leveraging her expertise in leading large-scale transformation projects. She is a Certified SAFe® 6 Agilist.

She was a featured speaker at the STORE 2024 conference, where she presented on revolutionizing retail with agile merchandising platforms.

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Experience
15 Years
Current Role
AVP Merchandising Platforms
Location
Toronto, Ontario, Canada
Personality Overview

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Priorities

Topics Heather cares about

Agile Merchandising
She recently spoke at the STORE 2024 retail conference on the topic of revolutionizing retail with agile merchandising platforms.
Retail Transformation
Her career has focused on leading large-scale transformation projects and leveraging technology to drive business growth and create seamless customer experiences.
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Career

Work history

9-2025 - 3-2026
AVP Merchandising Platforms
Canadian Tire Corporation
6-2022 - 11-2025
Associate Vice President, Supply Chain Technology Delivery
Canadian Tire Corporation
8-2017 - 7-2022
Director of International Operations
Joe Fresh
1-2016 - 8-2017
Senior Director Logistics
Joe Fresh
5-2013 - 12-2015
Senior Director
Loblaw Companies Limited
In the press

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Education

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Behavioral profile

DISC profile (public)

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