Heather McCarthy

Inspirer
DISC Type : id

Marketing Director at McCarthy Tents & Events

Rochester, New York, United States

Overview

Heather has no verified overview

Personality Overview

Generous

Achievment Oriented

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

6-2013
Marketing Director at McCarthy Tents & Events
11-2009 - 6-2013
PR Point Person at Forward Branding & Identity
11-2005 - 6-2013
Senior Account Executive + Copy Writer at Forward Branding & Identity
11-2005 - 11-2010
Account Executive at Forward Branding & Identity

Education

2003 - 2005
Masters from University at Albany
2000 - 2003
Bachelors from University at Albany

More Information

Social Presence :

Prographics :

Exp : 20 Location : Rochester, New York, United States Job Level : Mid-senior Designation : Marketing Director at McCarthy Tents & Events
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Heather

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Heather take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Heather

Personality Compatibility


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