Hector I. Morales

Trailblazer
DISC Type : DI

General Manager | Equity Partner at ace Talent Curators

Miami-Fort Lauderdale Area, United States

Overview

Hector I. Morales is the General Manager at ace Talent Curators, leveraging over two decades of leadership in the Food, Beverage, and CPG sectors. An MBA graduate from Northwesterns Kellogg School, his career includes managing multi-hundred-million-dollar portfolios at PepsiCo and Aspire Bakeries, focusing on scaling businesses through strategic talent placement.

Originally from Colombia and now based in Miami, Hector is a family man who is passionate about mentorship, cooking, and travel. He enjoys exploring global cultures through food, a passion that connects his personal and professional life. He is married with three sons and has served on alumni boards and DEI&B councils.

He is a recipient of the PepsiCo Harvey C. Russell Chairmans Award, the companys highest honor, recognizing his leadership and commitment to purpose-driven performance.

Personality Overview

Charismatic

Friendly But Fast

Assertive

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Scaling Businesses
His headline and career focus on helping founder-led, mid-market, and PE-backed companies navigate the complexities of growth by building strong leadership teams.
CPG & Food Industry
Has over 20 years of executive experience with giants like PepsiCo and Aspire Bakeries, managing major partnerships with brands like Subway and Panera.
Talent Strategy
His current role and recent commentary on the "low hire, low fire" market demonstrate a deep focus on talent acquisition, retention, and performance.

Media Appearances

A Proven Leader Joins the Team: Welcoming Hector Morales. Featured in ace Talent Curators Blog

See Now

ace Talent Curators on Instagram: "We're happy to welcome Hector ...". Featured in Instagram

See Now

Work History

9-2025
General Manager | Equity Partner at ace Talent Curators
2024
Advisor to Founder-Led Consumer Brands at Selective Advisory Roles
2019
Operator–Owner | Small Business & Real Estate Portfolio at Private Portfolio
8-2013 - 1-2025
Senior Vice President / Vice President, Strategic Partner Development at Aspire Bakeries
8-2013 - 6-2021
Vice President, Customer Development at ARYZTA

Education

1-2019 - 12-2020
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
1998 - 2000
Bachelor’s Degree from Florida International University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : General Manager | Equity Partner at ace Talent Curators
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Insights For Selling To Hector I.

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hector I. is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Hector I.

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Hector I. move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Hector I. take some risk or not?

  • If necessary, they will be ready to take risks.

You And Hector I.

Personality Compatibility


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