Heidi Kay Carson

Enigma
DISC Type : IDc

Product Marketing at Pepperdata

San Francisco Bay Area, United States

Overview

Heidi has no verified overview

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

3-2020
Product Marketing at Pepperdata
4-2010 - 5-2012
Cofounder at Wild Needle, Inc.
12-2005 - 4-2010
SVP, Product Management / VP Knowledge Services at Adify
7-2004 - 12-2005
Senior Product Manager at Presto
4-2003 - 5-2004
International Product Manager at PayPal

Education

9-1990 - 6-1994
Sc.B. from Brown University
12-1994 - 1-1996
Master of Science - MS from Stanford University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Product Marketing at Pepperdata
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Insights For Selling To Heidi Kay

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi Kay is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Heidi Kay

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Heidi Kay move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Heidi Kay take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Heidi Kay

Personality Compatibility


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