Heidi Krauss
Login to view DISC.Heidi Krauss is an accomplished business leader specializing in the food and wellness sector, with a track record of driving revenue growth for beloved CPG brands. A Wharton MBA graduate, she has held CEO and CMO roles at companies like Base Culture and siggis. People who have worked with her describe her as smart, focused, and a phenomenal marketer.
Outside of her executive roles, Heidi is deeply engaged in the CPG ecosystem as a strategic advisor to emerging brands and as a member of The Angel Group, investing in early-stage companies. She is fluent in Spanish, having lived in Santiago, Chile, as part of her undergraduate studies at the University of Pennsylvania.
As CEO, she led Base Culture through its acquisition by Flowers Foods, a major player in the baking industry.
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