Heike Birlenbach in

Heike Birlenbach

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Chief Commercial Officer (CCO) & Member of the Board at Swiss International Air Lines
📍 Zürich Metropolitan Area, Switzerland

Heike Birlenbach is the Chief Commercial Officer and a Board Member at Swiss International Air Lines, leveraging extensive international experience from her long career at Lufthansa Group. She specializes in commercial strategy, customer experience, and digital transformation. She holds an International Masters in Practicing Management from McGill University.

Her career reflects a deep understanding of global markets, having managed sales and services across various regions. She is described as a performance-oriented and empathetic leader focused on successfully navigating change and fostering key relationships within the travel industry.

Unique Fact: Her career progression includes leading cabin crews, giving her a ground-level perspective on customer service now applied at the executive level.

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Experience
32 Years
Current Role
Chief Commercial Officer (CCO) & Member of the Board
Job Level
Leadership
Location
Zürich Metropolitan Area, Switzerland
Personality Overview

How Heike shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Heike cares about

Premium Customer Experience
She is currently leading the rollout of "SWISS Senses, " a complete renewal of the service and cabin experience for premium long-haul passengers.
Airline Commercial Strategy
As CCO, she is directly responsible for the commercial success of SWISS, focusing on maintaining profitability and market demand in a challenging environment.
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Career

Work history

1-2024
Chief Commercial Officer (CCO) & Member of the Board
Swiss International Air Lines
1-2021 - 12-2023
Senior Vice President Customer Experience Lufthansa Group Airlines
Lufthansa Group
1-2017 - 12-2020
SVP Sales Lufthansa Group Network Airlines & CCO Lufthansa
Lufthansa Group
3-2014 - 12-2016
Vice President Sales & Services Europe
Lufthansa Group
4-2011 - 3-2014
VP Cabin Crews
Lufthansa
In the press

Media appearances

Birlenbach Assumes Swiss International CCO Role, Goudarzi Pour Oversees Lufthansa Customer Experience. Featured in Business Travel News
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Heike Birlenbach named new SWISS Chief Commercial Officer. Featured in Swiss International Air Lines Newsroom
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Education
2006
Masters
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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