Heleen Van Weel

Inquirer
DISC Type : cd

Global Marketing Manager at GE Healthcare

Greater Brighton and Hove Area, United Kingdom

Overview

Heleen is a results-driven international business leader with over 15 years of marketing experience in the biotechnology and medical device industries. As Director at GE HealthCare, she leads global marketing for Women’s Health Ultrasound. She holds an MBA from Erasmus University and a BASc from the University of Toronto. Colleagues describe her as talented, intelligent, reliable, and resourceful.

Having lived and worked in the Netherlands, USA, and the UK, she has a global perspective and experience adapting to different cultures. She is described as a person with great social capabilities, a strong sense of ethics, and personal charm, with a remarkable ability to bring people together.

She received GEs Marketer of the Year Award for a product launch that delivered the highest revenue in the history of the Womens Health Ultrasound business.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Women's Health Tech
Her current role is Director of Global Marketing Communications for GE HealthCare's Women’s Health Ultrasound division, focusing on the Voluson portfolio.
Global Brand Strategy
She has extensive experience setting and executing global commercialization and branding strategies for major healthcare and nutrition companies like GE and Danone.
Product Commercialization
Specializes in bringing new medical devices and biotech products to market, focusing on customer-centric solutions to drive sales and market share growth.

Media Appearances

Faculty & Advisory Boards – Full Sail University (featuring Heleen van Weel, Global Marketing Manager, GE Healthcare). Featured in Full Sail University

See Now

Work History

3-2011
Global Marketing Manager at GE Healthcare
2-2007 - 3-2011
Global Marketing Manager - based in NL at GE Healthcare
6-2004 - 2-2007
Global Strategic Marketing Manager - based in NL at Danone
6-2002 - 6-2004
Product Marketing Manager - based in USA at Biogen Idec
8-2001 - 6-2002
Area Business Manager - based in UK at Biogen Idec

Education

2000 - 2001
Masters of Business Administration from Rotterdam School of Management, Erasmus University
1990 - 1994
Bachelor of Applied Science (BASc) from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Middle Designation : Global Marketing Manager at GE Healthcare
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Insights For Selling To Heleen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heleen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Heleen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Heleen move?

  • Their decision making speed is somewhere in the middle.
  • Can Heleen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Heleen

Personality Compatibility


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