Helen Connolly in

Helen Connolly

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Chief Executive Officer at New Look
📍 United Kingdom

Helen Connolly is the Chief Executive Officer of New Look, bringing over 20 years of experience from leadership roles at Bonmarché, George at Asda, and Dorothy Perkins. Her expertise lies in buying, merchandising, and delivering commercial success in fast-paced retail environments. She holds a first-class honors BSc from The Manchester Metropolitan University.

At George at Asda, she managed a turnover exceeding £1 billion for womenswear and lingerie.

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Experience
30 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Helen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Helen cares about

Womenswear Fashion
Her entire career has been dedicated to leading major womenswear brands, including New Look, Bonmarché, and Dorothy Perkins.
Commercial Strategy
Consistently focuses on leading teams to deliver commercial success, enhance profitability, and drive business growth in her executive roles.
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Career

Work history

6-2022
Chief Executive Officer
New Look
1-2020 - 6-2022
Chief Commercial Officer
New Look
8-2016 - 1-2020
CEO
Bonmarché
2008 - 1-2020
Director of Buying Womenswear and Lingerie
George @ Asda
2006 - 2008
Head of Buying
Dorothy Perkins, Arcadia Ltd
In the press

Media appearances

Helen Connolly appointed Chief Executive Officer - New Look. Featured in New Look Group (official press release)
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New Look appoints CCO Helen Connolly as new chief executive officer. Featured in FashionUnited
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Education
Bsc hons 1st
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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