Helen Hopkins
Head of Brand and Digital Engagement & Director RNLI Sales Co at RNLI
📍 United Kingdom
Helen Hopkins is the Head of Brand and Digital Engagement at the Royal National Lifeboat Institution (RNLI) and was appointed Director of RNLI Sales Co in March 2024. Her career at the RNLI has included roles as Head of Legacies and Retail and Senior Creative Manager. She holds a Bachelors degree from the University of Westminster.
In a previous role, Helen highlighted that six in ten RNLI lifeboat launches are only made possible through gifts in wills.
Read the full overview →Experience
11 Years
Current Role
Head of Brand and Digital Engagement & Director RNLI Sales Co
Job Level
Mid-senior
Location
United Kingdom
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Helen cares about
Charity Retail
Serves as the Director for RNLI Sales Co and was previously the Head of Retail for the charity, showing deep experience in this area.
Brand & Digital Strategy
Her current role as Head of Brand and Digital Engagement places her at the forefront of the RNLI's public-facing communications and online presence.
Career
Work history
11-2025
Head of Brand and Digital Engagement & Director RNLI Sales Co
RNLI
12-2019 - 11-2025
Head of Legacies and Retail
RNLI
1-2017 - 12-2019
Senior Creative Manager
RNLI
4-2024
Director
RNLI Sales Co
6-2010 - 5-2011
Senior Manager - Innovation
Molson Coors UK (INACTIVE PAGE)
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
1996 - 1999
Bachelor's Degree
University of Westminster
Social presence
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