Heloísa is a Senior Communication and Digital Manager at Procter & Gamble, where she leads strategy for major brands. With over seven years of experience at companies like PepsiCo, she is an award-winning PR professional (Young Lions Brazil 2022) and a USP graduate, often described by colleagues as engaged and competent.
She is passionate about creating social impact, a value that drives her professional work. Heloísa has a deep academic interest in cultural trends, from studying Latin American consumer behavior to her journalistic work analyzing the Brazilian music scene and creating media about "nerd culture. "
Interesting fact: She won the prestigious Young Lions Brazil award in 2022 for the PR category, developing a campaign for a real-world NGO.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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