Heloísa Miro Cardoso

Sharpshooter
DISC Type : DC

Gerente Sênior de Comunicação e Marketing at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Heloísa is a Senior Communication and Digital Manager at Procter & Gamble, where she leads strategy for major brands. With over seven years of experience at companies like PepsiCo, she is an award-winning PR professional (Young Lions Brazil 2022) and a USP graduate, often described by colleagues as engaged and competent.

She is passionate about creating social impact, a value that drives her professional work. Heloísa has a deep academic interest in cultural trends, from studying Latin American consumer behavior to her journalistic work analyzing the Brazilian music scene and creating media about "nerd culture. "

Interesting fact: She won the prestigious Young Lions Brazil award in 2022 for the PR category, developing a campaign for a real-world NGO.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

ESG Strategy
Currently pursuing an MBA in ESG & Gestão at USP/Esalq, signaling a strong professional commitment to corporate responsibility and sustainable management.
Social Impact
Considers causing social impact to be her greatest professional satisfaction and won an award for a campaign benefiting an NGO.
Creator Economy
Advocates for valuing the creative work of influencers and creators to build better, more authentic brand campaigns that put the consumer first.

Media Appearances

Heloísa has no verified media appearances

Work History

2-2025
Gerente Sênior de Comunicação e Marketing at Procter & Gamble
12-2021 - 1-2025
Gerente de Comunicação de Marca at Procter & Gamble
2-2020 - 12-2021
Brand Communication Analyst at PepsiCo
10-2018 - 2-2020
PR Consultant | Content and Digital Senior Analyst at Grupo PlayArte
5-2018 - 10-2018
PR Associate at Burson-Masrteller

Education

11-2023 - 4-2024
ESG & Gestão from MBA USP/Esalq
2017 - 2019
Postgraduate study from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente Sênior de Comunicação e Marketing at Procter & Gamble
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Insights For Selling To Heloísa

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heloísa is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Heloísa

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Heloísa move?

  • If convinced, they can reach decisions quite fast.
  • Can Heloísa take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Heloísa

Personality Compatibility


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