Heloísa Miro Cardoso in

Heloísa Miro Cardoso

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Gerente Sênior de Comunicação e Marketing at Procter & Gamble
📍 São Paulo, São Paulo, Brazil

Heloísa is a Senior Communication and Digital Manager at Procter & Gamble, where she leads strategy for major brands. With over seven years of experience at companies like PepsiCo, she is an award-winning PR professional (Young Lions Brazil 2022) and a USP graduate, often described by colleagues as engaged and competent.

She is passionate about creating social impact, a value that drives her professional work. Heloísa has a deep academic interest in cultural trends, from studying Latin American consumer behavior to her journalistic work analyzing the Brazilian music scene and creating media about "nerd culture. "

Interesting fact: She won the prestigious Young Lions Brazil award in 2022 for the PR category, developing a campaign for a real-world NGO.

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Experience
8 Years
Current Role
Gerente Sênior de Comunicação e Marketing
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Heloísa cares about

ESG Strategy
Currently pursuing an MBA in ESG & Gestão at USP/Esalq, signaling a strong professional commitment to corporate responsibility and sustainable management.
Social Impact
Considers causing social impact to be her greatest professional satisfaction and won an award for a campaign benefiting an NGO.
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Career

Work history

2-2025
Gerente Sênior de Comunicação e Marketing
Procter & Gamble
12-2021 - 1-2025
Gerente de Comunicação de Marca
Procter & Gamble
2-2020 - 12-2021
Brand Communication Analyst
PepsiCo
10-2018 - 2-2020
PR Consultant | Content and Digital Senior Analyst
Grupo PlayArte
5-2018 - 10-2018
PR Associate
Burson-Masrteller
In the press

Media appearances

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Education
11-2023 - 4-2024
ESG & Gestão
MBA USP/Esalq
2017 - 2019
Postgraduate study
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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