Hernán Vicuña in

Hernán Vicuña

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Founder at SOMBRAS
📍 Oakland, California, United States

Hernan Vicuna is a marketing leader and brand strategist who specializes in driving growth for private equity-backed companies. He currently serves as an Interim CMO with Straive and is the founder of the eyewear brand SOMBRAS. His background includes a Bachelors from CSU-Long Beach and he is a Bronto Certified Specialist.

Outside of his primary marketing roles, Hernan has a passion for social impact, having led marketing for an organization that helps underrepresented minorities gain admission to top universities. He is also an entrepreneur, having built his own eyewear brand from the ground up, showcasing a keen interest in design and product development.

He once spent three years in stealth mode building his brand, personally visiting factories across Asia to ensure product quality.

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Experience
24 Years
Current Role
Founder
Job Level
Leadership
Location
Oakland, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Hernán cares about

Private Equity Growth
His current focus is on developing scalable marketing solutions and strategic frameworks to drive success for private equity-backed organizations.
Brand Building
As a founder and creative director, he has hands-on experience conceptualizing and implementing a brand’s identity, mission, and market positioning from scratch.
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Career

Work history

2-2021
Founder
SOMBRAS
3-2014 - 2-2021
Brand / PR Manager
Zenni Optical
11-2011 - 2-2021
Executive Director, Marketing
College Placement Project
10-2008 - 2-2021
Founder
Generation C Media
12-2013 - 3-2014
Sr. Marketing Manager
Wpromote
In the press

Media appearances

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Education
2004 - 2006
Bachelors
California State University-Long Beach - College of Business
1999 - 2000
Associates
Mt. San Antonio College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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