Hernan Vicuna is a marketing leader and brand strategist who specializes in driving growth for private equity-backed companies. He currently serves as an Interim CMO with Straive and is the founder of the eyewear brand SOMBRAS. His background includes a Bachelors from CSU-Long Beach and he is a Bronto Certified Specialist.
Outside of his primary marketing roles, Hernan has a passion for social impact, having led marketing for an organization that helps underrepresented minorities gain admission to top universities. He is also an entrepreneur, having built his own eyewear brand from the ground up, showcasing a keen interest in design and product development.
He once spent three years in stealth mode building his brand, personally visiting factories across Asia to ensure product quality.
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