Hilary McGuinness Fernholz (she/her/hers) in

Hilary McGuinness Fernholz (she/her/hers)

Go-getter · DISC type d
Head of Consulting - Marketing, Communications & Business Development at IFAO AG
📍 Baldham, Bavaria, Germany

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Head of Consulting - Marketing, Communications & Business Development
Job Level
Mid-senior
Location
Baldham, Bavaria, Germany
Personality Overview

How Hilary shows up

Fast-Paced
Challenger
Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics Hilary cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Head of Consulting - Marketing, Communications & Business Development
IFAO AG
1-2019
McGuinness Marketing Consultants UG
Independent Consultant
11-2024 - 5-2025
Head of Integrated Marketing
NavVis
1-2023 - 10-2023
Global Head of Communications (Media Relations & Internal Communications)
ams OSRAM
10-2021 - 12-2022
Head of Marketing Communications EMEA & Global PR
ams OSRAM
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2018
Certification
Massachusetts Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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