Hiren Merchant is the President at Sintex Plastics, leading institutional sales. His career spans diverse sectors including consumer electronics, steel, and plastics with leadership roles at Whirlpool, Essar, and IFB. An alumnus of Welingkar Institute of Management, colleagues describe him as a task-focused, result-oriented, and level-headed professional.
He has a strong interest in sustainable transformation through technology and innovation, particularly in water management and conservation. He actively shares and supports advancements in water-saving technologies like waterless dyeing, aligning with his professional goal of building a "Water Positive India. "
He has successfully built and scaled new business divisions from the ground up, such as the Modern Trade division at Whirlpool.
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