Holly Yonosko in

Holly Yonosko

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Chief Analytics Officer at Initiative
📍 New York City Metropolitan Area, United States

Holly Yonosko is the Chief Analytics Officer at Initiative, leading data-driven strategy and marketing decision science. Her expertise spans multiple industries, including media, healthcare, and financial services. She holds an MBA from St. Bonaventure University and several unique securities certifications (Series 7, 23, and 63).

Based on her attendance at events like the Cannes Lions festival, Holly appears to be actively engaged in the global advertising community and enjoys networking with industry peers. She has pursued executive education in strategy from top institutions like Harvard Business School and INSEAD.

Uniquely for a marketing analytics executive, she holds General Securities Representative and Principal licenses from FINRA.

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Experience
22 Years
Current Role
Chief Analytics Officer
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Holly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Holly cares about

AI in Marketing
As a frequent speaker at industry events, she discusses how AI is reshaping creative, targeting, and media integrity for brands and agencies.
Marketing Measurement
Her role and speaking topics focus on creating effective measurement strategies and optimizing marketing campaigns across all media to demonstrate ROI.
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Career

Work history

5-2023
Chief Analytics Officer
Initiative
3-2022 - 5-2023
Head of Client Solutions
Initiative
10-2021 - 4-2022
Growth Strategy & Analytics
CVS Health
11-2020 - 9-2021
Vice President, Head of Data & Analytics
Strategic Financial Solutions NY
6-2017 - 10-2020
Accenture Strategy - AI Customer & Channel Decision Science
Accenture
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Statistics
Columbia University
Analytics: Data to Insights
The Wharton School
Disruptive Strategy
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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