Homa Saleh

Critic
DISC Type : C

Senior Executive Vice President at BlueTape

San Francisco Bay Area, United States

Overview

Homa Saleh is the Senior Executive Vice President at BlueTape, a fintech platform for the construction industry. With a background in business development at major tech firms and a Ph. D. from George Mason University, she brings extensive experience in SaaS, identity management, and strategic growth to her role.

Outside of her executive responsibilities, Homa is a passionate advocate for empowering women in technology, construction, and fintech. She is actively involved in supporting the Afghan community, particularly through organizations like Women for Afghan Women, and is a vocal supporter of human rights.

She is a member of the Forbes Business Development Council, where she contributes articles on leadership and finance.

Personality Overview

Critic

Precise

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Fintech for Construction
As a leader at BlueTape, she is focused on providing payment and financing solutions specifically for the building materials industry.
Women in Tech
Actively promotes and celebrates the role of women in fintech and construction through her professional and social media presence.
Supporting Afghan Women
Demonstrates a deep commitment to supporting the Afghan community and organizations like Women for Afghan Women (WAW).

Media Appearances

Homa has no verified media appearances

Work History

10-2021
Senior Executive Vice President at BlueTape
2-2019 - 10-2021
Strategic Business Development at LogMeIn
1-2015 - 2-2019
Senior Vice President at NoPassword by WiActs
12-2014 - 1-2016
Instructor at San Jose State University
3-2014 - 12-2014
Policy Analyst at Charles Koch Institute

Education

Doctor of Philosophy (Ph.D.) from George Mason University
Honor's Program from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Senior Executive Vice President at BlueTape
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Insights For Selling To Homa

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Homa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Homa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Homa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Homa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Homa

Personality Compatibility


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