Howard Rubin

Collaborator
DISC Type : is

President at Incredivend

Walled Lake, Michigan, United States

Overview

Howard Rubin is a retail leader with over 25 years in the vending industry, currently serving as the President of Incredivend. He is the innovator behind the Skittles Remix Digital Kiosk, a machine born from a partnership with Mars Wrigley that allows for customized candy blends. He holds a Bachelor of Science from Boston University.

Drawing on a family history of two generations in the candy business, Howard is passionate about creating unique brand experiences. Outside of his professional focus, he shows a keen interest in American football and follows the Washington Nationals, with whom his company has partnered.

His company, Incredivend, provides the only place in the world where consumers can create their own personalized blend of Skittles flavors.

Personality Overview

Fair-minded

Appreciative

Example Driven

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Vending Innovation
His career shows a progression from traditional bulk vending to creating high-tech, interactive digital kiosks to enhance the consumer experience and increase sales.
Interactive Kiosks
The Skittles Remix Digital Kiosk is his main focus, an interactive platform using touchscreens to let customers personalize their candy mix at high-traffic venues.
Strategic Partnerships
He has a proven history of building key partnerships with major brands like Mars Wrigley and venues such as the M&M World Store and the Washington Nationals.

Media Appearances

Howard Rubin - President at Incredivend | The Org. Featured in The Org

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Work History

1-2022
President at Incredivend
6-2016
Chief Executive Officer at Sage Vending Group
10-2010 - 6-2015
Chief Operating Officer at IVENDING LLC
10-1994 - 10-2010
Chief Executive Officer / President at First Vending Partners

Education

1986 - 1990
Bachelor of Science (BS) from Boston University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Walled Lake, Michigan, United States Job Level : Leadership Designation : President at Incredivend
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Howard

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Howard take some risk or not?

  • They are unlikely to take many risks.

You And Howard

Personality Compatibility


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