Howard Rubin in

Howard Rubin

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President at Incredivend
📍 Walled Lake, Michigan, United States

Howard Rubin is a retail leader with over 25 years in the vending industry, currently serving as the President of Incredivend. He is the innovator behind the Skittles Remix Digital Kiosk, a machine born from a partnership with Mars Wrigley that allows for customized candy blends. He holds a Bachelor of Science from Boston University.

Drawing on a family history of two generations in the candy business, Howard is passionate about creating unique brand experiences. Outside of his professional focus, he shows a keen interest in American football and follows the Washington Nationals, with whom his company has partnered.

His company, Incredivend, provides the only place in the world where consumers can create their own personalized blend of Skittles flavors.

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Experience
30 Years
Current Role
President
Job Level
Leadership
Location
Walled Lake, Michigan, United States
Personality Overview

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Priorities

Topics Howard cares about

Vending Innovation
His career shows a progression from traditional bulk vending to creating high-tech, interactive digital kiosks to enhance the consumer experience and increase sales.
Interactive Kiosks
The Skittles Remix Digital Kiosk is his main focus, an interactive platform using touchscreens to let customers personalize their candy mix at high-traffic venues.
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Career

Work history

1-2022
President
Incredivend
6-2016
Chief Executive Officer
Sage Vending Group
10-2010 - 6-2015
Chief Operating Officer
IVENDING LLC
10-1994 - 10-2010
Chief Executive Officer / President
First Vending Partners
In the press

Media appearances

Howard Rubin - President at Incredivend | The Org. Featured in The Org
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Education
1986 - 1990
Bachelor of Science (BS)
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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