Hugh Macfarlane
Login to view DISC.Hugh Macfarlane is the Founder and CEO of align. me, where he specializes in optimizing B2B go-to-market strategies for technology ecosystems, including partners of AWS and SAP. A respected author and originator of the Buyers Journey concept, he is described by peers as a genuine, knowledgeable, and amazing facilitator. He holds a Bachelor of Business from RMIT University.
Outside of his professional life, Hugh is a passionate foodie and enjoys cooking for others. This interest in fine foods has even seen him prepare sous vide duck for his colleagues in the office. During his university days, he took an active role in student affairs, successfully lobbying against an underperforming teacher to improve educational standards for his peers.
He authored the business novel "The Leaky Funnel" to make complex sales and marketing alignment concepts more accessible.
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DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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