Hugo Goñi

Critic
DISC Type : C

Storytelling & Public Expression/Market Strategy Professor at Universidad de la Libertad

Miguel Hidalgo, Mexico City, Mexico

Overview

Hugo has no verified overview

Personality Overview

Precise

Information Seeker

Critic

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Hugo has no verified topics they care about

Media Appearances

Hugo has no verified media appearances

Work History

9-2025
Storytelling & Public Expression/Market Strategy Professor at Universidad de la Libertad
6-2025
Corporate & Marketing Communications Senior Manager at Daikin Latin America
1-2025 - 12-2025
Editorial Advisory Member at Grupo REFORMA
4-2021
Corporate Communications Manager at Daikin Latin America
12-2014 - 3-2021
Government Relations Manager Mexico - LATAM at Scytl Innovating Democracy

Education

2011 - 2011
Associate's Degree from The George Washington University
2010 - 2010
Associate's Degree from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Middle Designation : Storytelling & Public Expression/Market Strategy Professor at Universidad de la Libertad
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hugo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hugo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hugo

Personality Compatibility


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