Ian Barlow in

Ian Barlow

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Global Head of Marketing and Advertising Services at Cognizant
📍 United Kingdom

Ian is the Global Head of Marketing and Advertising Services at Cognizant, where he leads the global go-to-market strategy for marketing services. His expertise lies in client transformation, customer experience, and technology, with a background in running agencies and driving growth. He holds an M.A. from the University of Oxford.

Ian has a strong appreciation for music, citing iconic British artists like The Smiths and David Bowie as favorites. He also enjoys contemporary literature, particularly the work of author Nick Hornby. His choice of a piano as a luxury item suggests a personal connection to music.

Unique fact: Ian is a Fellow of The Marketing Society, a recognition of his significant contributions to the marketing industry.

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Experience
20 Years
Current Role
Global Head of Marketing and Advertising Services
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Ian cares about

AI in Marketing
He frequently writes and speaks about the urgent need for marketers to lead the charge in adopting AI to meet the demands of the AI-powered customer.
Customer Experience
He led Zone, a top customer experience consultancy, and actively promotes the CX50, a list recognizing leaders who have built exceptional customer experiences.
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Career

Work history

1-2025
Global Head of Marketing and Advertising Services
Cognizant
5-2023 - 12-2024
Head of Zone
Zone
1-2023 - 1-2025
Head of Cognizant Moment, UK and Ireland
Cognizant
6-2022 - 5-2023
Head of Content and Marketing Services - Europe
Cognizant
1-2021 - 6-2022
Director, Content and Marketing Services UK & Ireland
Cognizant
In the press

Media appearances

The customer experience leaders shaping what comes next. Featured in Cognizant Insights Blog
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Your brand is being read before any customer reaches it. Featured in Cognizant Insights Blog
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Education
2001 - 2004
M.A. (Oxon)
University of Oxford
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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