Ian Bishop in

Ian Bishop

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CEO & Co-founder at Maximus
📍 Auckland, Auckland, New Zealand

Ian is a senior revenue leader with over 15 years of experience scaling tech startups. As the CEO and Co-founder of Maximus, he specializes in AI-led go-to-market execution for B2B companies. He holds a BSc in Business Administration from the University of Bath.

Outside of his executive roles, Ian has a deep-rooted passion for tennis, having served as the Social Secretary for his university team and earned coaching awards from the Lawn Tennis Association. He is also a strong advocate for mental health and workplace wellbeing.

Unique fact: He holds both the LTA Development Coach Award and the Advanced Mini Tennis Award.

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Current Role
CEO & Co-founder
Location
Auckland, Auckland, New Zealand
Personality Overview

How Ian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ian cares about

AI-led GTM
His current company, Maximus, is an AI-led go-to-market center of excellence. He recently spoke at an "AI in the Boardroom" event.
B2B Startup Scaling
His career is built on 15+ years of experience scaling revenue and marketing for startup and scale-up B2B businesses in the tech sector.
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Career

Work history

1-2025
CEO & Co-founder
Maximus
1-2025
Advisor
Tutaki
1-2024 - 12-2024
Chief Marketing Officer & Head of Partnerships
Groov
9-2022 - 12-2023
Chief Marketing Officer
Groov
12-2019 - 9-2022
VP Marketing
Groov
In the press

Media appearances

Ian Bishop – Team Profile (Maximus). Featured in Maximus GTM (company website)
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Education
2005 - 2006
Education details unavailable
BI Norwegian Business School
2002 - 2006
BSc (Hons) Business Administration
University of Bath
1995 - 2002
Education details unavailable
Wisbech Grammar School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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