Ian Drake in

Ian Drake

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CRM Director at Allwyn UK
📍 United Kingdom

Ian is a CRM Director at Allwyn UK with extensive experience delivering value from customer data for major B2C brands like Dominos and Delivery Hero. A graduate of The University of Salford, he excels at leading high-performing teams. Colleagues describe him as a highly analytical, supportive, and tenured leader who inspires creativity.

Outside of his professional focus on data and marketing, Ian has an interest in technology and digital entertainment, following major brands such as PlayStation and GameSpot. This suggests a passion for gaming and the broader digital consumer landscape, connecting his personal interests with his professional expertise in customer engagement.

He was the first student in the ten-year history of his university course to achieve a perfect 4. 0 GPA during his studies in North America.

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Experience
24 Years
Current Role
CRM Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Ian shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ian cares about

Customer Data Value
His career is centered on transforming how organizations use customer data to drive commercial objectives and enhance customer propositions.
CRM & Personalization
As a frequent speaker and leader in CRM, he focuses on using technology to deliver personalized, omnichannel experiences at scale.
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Career

Work history

11-2023
CRM Director
Allwyn UK
11-2022 - 1-2024
Head of CRM & Loyalty
Domino's
1-2022 - 6-2022
Global CRM Director
Domestika
1-2021 - 1-2022
Senior Director Retention
Delivery Hero
10-2019 - 10-2020
Commercial Analytics Director
Amigo Loans
In the press

Media appearances

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Education
1995 - 1999
BSc Business Opertations And Control With Studies In North America
The University of Salford
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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