Ian Johnston

Evaluator
DISC Type : dcs

President of the Board of Directors at Commercial Vehicle Solutions Network - CVSN

Cambridge, Ontario, Canada

Overview

Ian is the President of the Commercial Vehicle Solutions Network (CVSN) and Vice President at Harman Heavy Vehicle Specialists, with over 25 years of leadership in the heavy-duty industry. A graduate of the University of Guelph, he is a respected voice in the aftermarket sector, dedicated to driving positive change and collaboration.

As a fourth-generation business owner, Ian continues an 85-year family legacy in the transportation industry. His personal passions include auto racing, which he actively participates in, and photography. He values building long-term relationships, a principle that guides both his professional and personal interactions.

Ian is continuing his familys 85-year commitment to the heavy-duty transportation industry as a 4th generation owner.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Heavy Duty Aftermarket
Currently serves as the President of the Commercial Vehicle Solutions Network (CVSN), demonstrating his deep commitment and leadership within this specific industry sector.
Family Business Legacy
As a fourth-generation owner, he is passionate about fulfilling an 85-year family commitment to the heavy-duty transportation industry through Harman HVS.
Auto Racing
Actively participates in auto racing, a personal passion he pursues on the track at venues like Mosport CTMP.

Media Appearances

Ian has no verified media appearances

Work History

6-2024
President of the Board of Directors at Commercial Vehicle Solutions Network - CVSN
5-2006
Vice President at Harman Heavy Vehicle Specialists Ltd.
10-2020 - 9-2024
President & Owner at Harman Heavy Vehicle Specialists Ltd.
11-2014 - 10-2021
Vice President - Operations & Marketing (Owner) at Harman Heavy Vehicle Specialists Ltd.
9-2017
CVSN Board of Directors Member at CVSN - Commercial Vehicle Solutions Network

Education

2000 - 2004
Honours Marketing Management from University of Guelph
2000 - 2005
Bachelor of Commerce (B.Com.) from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cambridge, Ontario, Canada Job Level : Senior Designation : President of the Board of Directors at Commercial Vehicle Solutions Network - CVSN
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ian

Personality Compatibility


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