Ian Richards, Chartered Financial Planner in

Ian Richards, Chartered Financial Planner

Inquirer · DISC type cd
Chartered Financial Planner & Founder at Work to Live Financial Planning
📍 Warrington, England, United Kingdom

Ian Richards is the Founder and a Chartered Financial Planner at Work to Live Financial Planning, with over 17 years of experience. A graduate of the University of Bath, he specializes in helping senior professionals align their finances with their life goals, ensuring they can live well now without jeopardizing their future.

Outside of his professional life, Ian is a family man who values balancing his work with his personal time. His philosophy is deeply influenced by life events, reinforcing his belief in not deferring happiness. He has a stated interest in coffee and enjoys following all types of sports.

His firm is built on the principle of "life-first" financial planning, a concept he adopted after realizing traditional advice often overlooks what the money is actually for.

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Experience
9 Years
Current Role
Chartered Financial Planner & Founder
Job Level
Leadership
Location
Warrington, England, United Kingdom
Personality Overview

How Ian shows up

ROI Conscious
Hard To Convince
Demanding

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Ian cares about

Life-First Planning
His entire business philosophy is centered on building a financial plan around a client's life goals, rather than focusing on selling products.
Work-Life Balance
The name of his firm, "Work to Live," reflects his core mission to help clients enjoy their current life while responsibly planning for the future.
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Career

Work history

9-2019
Chartered Financial Planner & Founder
Work to Live Financial Planning
11-2018 - 6-2019
Chartered Financial Planner
True Bearing Chartered Financial Planners
12-2017 - 11-2018
Chartered Financial Planner & SOLLA Accredited Member
TWP Wealth Ltd
12-2016 - 12-2017
Chartered Financial Planner
Close Brothers Asset Management
Chartered Financial Planner
Cambrian Associates Ltd
In the press

Media appearances

#118 Ian Richards | Work To Live Financial Planning. Featured in YouTube
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Adviser profile – Ian Richards of Work to Live Financial Planning. Featured in Citywire
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Education
2000 - 2004
Business Administration
University of Bath
1993 - 2000
A-Level
Kings School Chester
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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