Ida Baardseth
Captain · DISC type DSIda Baardseth is the Head of Marketing at Peppes Pizza, leveraging an extensive background in brand management for major food service companies like Starbucks and TGI Fridays. A graduate of BI Norwegian Business School, she recently led a high-profile, humor-based campaign for Peppes.
Beyond her professional roles, Ida is passionate about the intersection of leadership and culture. She has experience in the non-profit sector with the EAT Foundation and shows interest in organizations focused on social and environmental impact, such as the WWF.
She spearheaded a marketing campaign for Peppes Pizza that gained attention for its radical honesty, openly calling their old app "crap" to build trust.
Read the full overview →How Ida shows up
They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
Topics Ida cares about
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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