Ida Baardseth in

Ida Baardseth

Login to view DISC.
Head of Marketing at Peppes Pizza
📍 Oslo, Oslo, Norway

Ida Baardseth is the Head of Marketing at Peppes Pizza, leveraging an extensive background in brand management for major food service companies like Starbucks and TGI Fridays. A graduate of BI Norwegian Business School, she recently led a high-profile, humor-based campaign for Peppes.

Beyond her professional roles, Ida is passionate about the intersection of leadership and culture. She has experience in the non-profit sector with the EAT Foundation and shows interest in organizations focused on social and environmental impact, such as the WWF.

She spearheaded a marketing campaign for Peppes Pizza that gained attention for its radical honesty, openly calling their old app "crap" to build trust.

Read the full overview →
Experience
15 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Oslo, Oslo, Norway
Personality Overview

How Ida shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ida cares about

Brand Transparency
Led a notable campaign for Peppes Pizza that used honesty and self-irony about a previous product failure to successfully launch its replacement.
Food Service Marketing
Her career is centered on brand and marketing management for well-known consumer food chains, including Peppes Pizza, Starbucks, and LEON restaurants.
+4 more topics Login to view topics
Career

Work history

9-2022
Head of Marketing
Peppes Pizza
2-2021 - 9-2022
Head of Marketing, QSR
Dely AS
5-2019 - 1-2021
Brand Manager
Dely AS
11-2018 - 5-2019
Communications, Marketing & Sales Strategist
Katapult Future Fest
10-2016 - 8-2018
Head Coordinator Partnerships
EAT
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2011
BSc
BI Norwegian Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Marlon Zanatti
Marlon Zanatti
US Managing Director
DOJO
 Adriana Mørch Desmond
Adriana Mørch Desmond
Head of Marketing
Lunchbox
 Rikke Damkjær Sørensen
Rikke Damkjær Sørensen
Head of Marketing DK & DE
Sticks'n'Sushi
 Anne Sofie Dierking Gottenborg
Anne Sofie Dierking Gottenborg
Head of Marketing
Muuto
Unlock the full playbookSee exactly how to sell to Ida. Free, 10 seconds.