Ido Padani

Energizer
DISC Type : I

VP of Growth at OVO

London, England, United Kingdom

Overview

Ido Padani is an international executive and the VP of Growth at OVO, with an MBA from ESSEC Business School. His career spans leadership roles at Expedia, Quidco, and Marriott. He is also an entrepreneur, having founded a B2C rewards start-up, and is an investor in startups.

Ido is passionate about leveraging technology and strategic partnerships to create value in both B2B and B2C markets. He is driven by missions that have a positive impact, such as his current focus on promoting energy efficiency and zero-carbon living through his role at OVO.

Unique fact: Ido successfully established a consumer rewards start-up, Cashkum, from the ground up as its Chief Executive Officer.

Personality Overview

Informal

Enthusiastic

Relationship Oriented

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Revenue Generation
His career is defined by P&L responsibility and leadership in commercial roles focused on driving multimillion-pound growth.
Customer Loyalty
Has extensive experience building loyalty ecosystems through cashback, rewards, and partnership programs at Quidco, Expedia, and his own startup.
Performance Marketing
A core specialty mentioned in his professional summary, crucial to his growth-focused roles and diversifying marketing channels at Expedia.

Media Appearances

OVO signals renewed focus on zero carbon living with two new executive appointments. Featured in OVO Company News

See Now

OVO calls for end to industry greenwashing. Featured in Ethical Marketing News

See Now

Work History

1-2023
VP of Growth at OVO
9-2020 - 1-2023
Chief Executive Officer at Cashkum
7-2016 - 9-2020
Chief Commercial Officer at Quidco
11-2013 - 7-2016
Senior Director, Expedia Partner Solutions and Business Development at Expedia, Inc.
6-2011 - 11-2013
Director, Partner Marketing - EMEA at Expedia, Inc.

Education

2003 - 2005
Education details unavailable from Cornell University
2003 - 2005
MBA from ESSEC Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Senior Designation : VP of Growth at OVO
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Insights For Selling To Ido

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ido is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ido

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ido move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ido take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Ido

Personality Compatibility


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