Ignacio Hernandez in

Ignacio Hernandez

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Founder & President at MexGrocer.com
📍 San Diego County, California, United States

Ignacio is the Founder, President, and CEO of MexGrocer. com, with over 30 years of experience in the Mexican food industry. Stemming from the founding family of HERDEZ, he has a strong track record in U. S. -Mexico business operations. Colleagues describe him as a "visionary", "dynamic", and insightful leader.

Ignacio is deeply passionate about celebrating and preserving Mexican culture and heritage. Through his platform, he actively promotes traditions like Dia de Los Muertos and Hispanic Heritage Month to connect consumers with their roots and the vibrant flavors of Mexico.

As a third-generation food industry veteran, he is part of the founding family of HERDEZ, the leading food processor in Mexico.

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Experience
44 Years
Current Role
Founder & President
Job Level
Leadership
Location
San Diego County, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ignacio cares about

Mexican Food E-commerce
He founded MexGrocer. com over two decades ago, pioneering the online sale of authentic Mexican groceries to a nationwide U. S. audience.
Hispanic Market Strategy
As a consultant, he shares insights on reaching the U. S. Hispanic market, including cultural nuances in terminology and consumer needs.
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Career

Work history

1-2000
Founder & President
MexGrocer.com
6-1992 - 9-1999
Chairman & CEO
Embasa Foods - Authentic Specialty Foods
1-1992 - 9-1999
Founder & CEO
Corfuerte SA de CV - Mexico
3-1983 - 12-1991
COO - Vice President/General Manager
Festin Foods Corp (HERDEZ USA)
1-1981 - 2-1983
Sr. Vice President & Member of the Board
Grupo Bancreser
In the press

Media appearances

APICS Magazine – November/December 2011 (Feature on MexGrocer.com). Featured in APICS Magazine
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Education
1975 - 1976
AD2
IPADE - Instituto Panamericano de Alta Direccion de Empresa
1965 - 1970
Business
Universidad Iberoamericana, Ciudad de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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