Ignacio Hughes in

Ignacio Hughes

Critic · DISC type C
CXO - Head of Patient Experience at Clínica Universidad de los Andes
📍 Chile

Ignacio is the Head of Patient Experience at Clínica Universidad de los Andes, with over 13 years of experience in customer-centric roles. An Industrial Engineer with an MBA from ESE Business School, he specializes in LEAN methodology, service design, and cultural transformation, previously holding key positions at RedSalud and LATAM Airlines.

Outside of his professional life, Ignacio is interested in the strategies of globally recognized brands like Disney, Amazon, and Coca-Cola. He focuses on continuous learning, having taken courses in emotional connections, quality service, and storytelling in digital marketing, reflecting a passion for understanding what makes experiences memorable.

He once led a project at LATAM Airlines merging McKinseys efficiency consulting with the Disney Institutes customer care philosophy.

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Experience
14 Years
Current Role
CXO - Head of Patient Experience
Job Level
Mid-senior
Location
Chile
Personality Overview

How Ignacio shows up

Critic
Objective Thinker
Negotiator

It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Priorities

Topics Ignacio cares about

Patient-Centric Healthcare
His entire career is focused on improving the patient journey. He leads experience design, NPS methodology, and patient-centric cultural transformations in major healthcare organizations.
AI in Customer Experience
He recently participated in high-level discussions on leveraging AI, data, and personalization to create more efficient and empathetic customer interactions in the healthcare sector.
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Career

Work history

4-2022
CXO - Head of Patient Experience
Clínica Universidad de los Andes
1-2020 - 3-2022
Patient Experience Director
RedSalud CChC
8-2018 - 12-2019
Services & Development Director
RedSalud CChC
1-2017 - 7-2018
Customer Experience Project Director
LATAM Airlines
4-2015 - 12-2016
LEAN Project Director
LATAM Airlines
In the press

Media appearances

Ignacio Hughes - CXO - Head Of Patient Experience at Clínica Universidad de los Andes. Featured in The Org
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Education
2016 - 2018
Master of Business Administration (MBA)
ESE Business School
2001 - 2006
Industrial Civil Engineer magister in Business Engineering
Universidad Adolfo Ibáñez
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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