Ignacio is the Head of Patient Experience at Clínica Universidad de los Andes, with over 13 years of experience in customer-centric roles. An Industrial Engineer with an MBA from ESE Business School, he specializes in LEAN methodology, service design, and cultural transformation, previously holding key positions at RedSalud and LATAM Airlines.
Outside of his professional life, Ignacio is interested in the strategies of globally recognized brands like Disney, Amazon, and Coca-Cola. He focuses on continuous learning, having taken courses in emotional connections, quality service, and storytelling in digital marketing, reflecting a passion for understanding what makes experiences memorable.
He once led a project at LATAM Airlines merging McKinseys efficiency consulting with the Disney Institutes customer care philosophy.
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