Irina Danel in

Irina Danel

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Director of Brand Marketing at Snap Inc.
📍 United States

Irina is a brand marketing director with extensive experience shaping communications for tech and aerospace giants like Snap Inc. , Boeing, and Northrop Grumman. A graduate of Pepperdine with an MBA, she excels at translating complex technical details into compelling, audience-focused brand narratives for global markets.

Outside of her core responsibilities, Irina follows the brand and marketing strategies of major consumer-facing companies. Her interests include leading brands in retail, hospitality, and apparel, as well as staying current on advertising industry trends through publications like Ad Age.

She uniquely transitioned from managing communications for all-electric propulsion satellites at Boeing to directing brand marketing for original content at Snap Inc.

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Experience
19 Years
Current Role
Director of Brand Marketing
Job Level
Mid-senior
Location
United States
Personality Overview

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Priorities

Topics Irina cares about

The Creator Economy
Her current role at Snap Inc. is centered on building the communication framework for Snap Originals and the Creator Marketplace.
Technical Storytelling
Her career has focused on turning complex technical information from aerospace and tech into clear, powerful brand messages.
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Career

Work history

2-2021
Director of Brand Marketing
Snap Inc.
10-2015 - 11-2020
Senior Marketing Communications Manager
Boeing
6-2010 - 9-2015
Marketing Communications Manager
Boeing
12-2007 - 5-2010
Communications Specialist
Northrop Grumman
8-2005 - 11-2007
Communications Coordinator
Northrop Grumman
In the press

Media appearances

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Education
Bachelor of Science in Marketing
California State University, Los Angeles
MBA
Pepperdine University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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