Istiac Ahmed in

Istiac Ahmed

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Global Digital Programs Manager at Hewlett Packard Enterprise
📍 Greater Houston, United States

Istiac is a Global Digital Programs Manager at Hewlett Packard Enterprise, specializing in strategic planning and optimizing global digital marketing campaigns. His career includes extensive experience at The New York Times, where he managed high-impact digital campaigns and led creative production in ad solutions. He holds a B. B. A. from Baruch College.

During his time at college, Istiac was involved with Team Baruch, the schools athletics program, suggesting an interest in sports and teamwork. He actively pursues professional development, having completed courses in management foundations and various enterprise software systems, reflecting a commitment to continuous learning outside his core marketing role.

He holds a unique combination of certifications in both Googles marketing suite (Analytics, Campaign Manager) and SAPs enterprise software (ERP, Financials).

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Experience
11 Years
Current Role
Global Digital Programs Manager
Job Level
Middle
Location
Greater Houston, United States
Personality Overview

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Priorities

Topics Istiac cares about

Global Digital Marketing
Currently a Global Digital Programs Manager at HPE, responsible for the strategy, execution, and optimization of worldwide digital marketing initiatives to enhance brand visibility.
Advertising Technology
Managed proprietary ad units and key vendor relationships with Google and Sizmek while at The New York Times, showing deep experience in the ad-tech ecosystem.
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Career

Work history

1-2022
Global Digital Programs Manager
Hewlett Packard Enterprise
3-2020 - 12-2021
Production Manager, Ad Solutions
The New York Times
10-2017 - 3-2020
Producer, Ad Solutions
The New York Times
1-2016 - 10-2017
Campaign Manager
The New York Times
11-2014 - 12-2015
Client Services Associate, Mobile Programmatic
IgnitionOne
In the press

Media appearances

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Education
2008 - 2013
Bachelor of Business Administration (B.B.A.)
Baruch College
Social presence
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Behavioral profile

DISC profile (public)

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