Istiac is a Global Digital Programs Manager at Hewlett Packard Enterprise, specializing in strategic planning and optimizing global digital marketing campaigns. His career includes extensive experience at The New York Times, where he managed high-impact digital campaigns and led creative production in ad solutions. He holds a B. B. A. from Baruch College.
During his time at college, Istiac was involved with Team Baruch, the schools athletics program, suggesting an interest in sports and teamwork. He actively pursues professional development, having completed courses in management foundations and various enterprise software systems, reflecting a commitment to continuous learning outside his core marketing role.
He holds a unique combination of certifications in both Googles marketing suite (Analytics, Campaign Manager) and SAPs enterprise software (ERP, Financials).
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