Ivana S. in

Ivana S.

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VP of Marketing at FIRE1
📍 Los Angeles, California, United States

A marketing and market access leader focused on commercializing innovative medical technologies, particularly in the heart failure space. She has a proven record of launching and scaling products, notably spearheading U.S. programs at CVRx that contributed to a successful IPO. She holds a BA from Providence College and a Masters from Hunter College.

She has co-authored publications on the economic evaluation of cardiac magnetic resonance technologies in diagnosing heart conditions.

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Experience
15 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

How Ivana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ivana cares about

Heart Failure Care
Her work at FIRE1 and her recent posts focus on advancing heart failure treatment through pivotal clinical trials like NORM-HF and connecting with clinical leaders.
Medical Device Commercialization
Specializes in U.S. go-to-market strategy, product launches, and scaling medical technologies, as demonstrated by her leadership roles at CVRx and FIRE1.
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Career

Work history

5-2025
VP of Marketing
FIRE1
12-2022 - 2-2025
VP, Consumer Marketing and Market Access
CVRx | Barostim
2-2022 - 12-2022
Sr Director, Marketing & Market Access
CVRx | Barostim
8-2019 - 1-2022
Director, Marketing, Market Access & Development
CVRx | Barostim
1-2019 - 8-2019
Director, Commercial Advisory Consulting
Ipsos Healthcare
In the press

Media appearances

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Education
BA
Providence College
Master's degree
Hunter College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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