J. Rick Cusick in

J. Rick Cusick

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Managing Partner at Catalyst Brands
📍 Austin, Texas, United States

J. Rick Cusick is a Chief Revenue Officer and Managing Partner with deep expertise in E-commerce, digital marketing, and Amazon strategy for consumer brands. A University of New Hampshire alumnus, he has a proven record of driving significant revenue and valuation growth. Colleagues describe him as a competitive, insightful, and strategic leader.

He has a strong interest in brand evolution and marketing, admiring iconic campaigns from companies like Apple and Louis Vuitton. Having lived in California for most of his adult life, he is also actively engaged with and vocal about local politics and the direction of the state.

Unique fact: As an executive at ZoomSystems, he was an innovator in automated retail, securing partnerships with Apple, Sony, and Macys.

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Current Role
Managing Partner
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics J. cares about

Amazon Strategy
His firm, Catalyst Brands, specializes in providing strategic and tactical expertise for brands to succeed on Amazon, from listing optimization to profit modeling.
E-commerce Growth
A core focus of his career, demonstrated by his track record of quadrupling revenues and doubling conversion rates in his global consumer role at TRX Training.
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Career

Work history

2-2024
Managing Partner
Catalyst Brands
8-2022 - 1-2024
Chief Revenue Officer
TRX Training
10-2015 - 5-2020
Vice President, E-Commerce & Global Consumer Revenue
TRX Training
4-2009 - 9-2015
Founder/Managing Partner
Catalyst Brands
11-2004 - 3-2009
Executive Vice President
ZoomSystems
In the press

Media appearances

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Education
BA
University of New Hampshire
Education details unavailable
Portsmouth Senior High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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