Jack Catherall

Observer
DISC Type : ic

Co-Founder, GTM Talent at Unicorn (Formerly Wiser Elite)

United States

Overview

Jack Catherall is the Co-Founder of Unicorn, specializing in GTM recruitment for AI, Data & SaaS vendors. He previously spent a decade building and leading Wiser Elite, placing over 2, 500 sales professionals.

He is the Co-Host and Founding Member of GTM Leaders, an initiative he built within Wiser. He also founded The Elites, an awards event for the UK SaaS sales industry.

Jack earned his Bachelor of Science (BSc) from the University of East Anglia.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

GTM Talent Acquisition
As Co-Founder of Unicorn, he focuses on recruiting GTM talent for AI, Data & SaaS organizations, reflecting a deep engagement in this area.
AI & SaaS Growth
His company Unicorn exclusively works with ambitious AI, Data & SaaS vendors, and his posts highlight opportunities in AI scale-ups.
Sales Leadership
Jack has placed numerous sales leaders throughout his career and actively co-hosts GTM Leaders, indicating an interest in developing sales leadership.

Media Appearances

Jack has no verified media appearances

Work History

1-2026
Co-Founder, GTM Talent at Unicorn (Formerly Wiser Elite)
1-2022
Co-Host, Founding Member at GTM Leaders
4-2021 - 12-2024
Founder at The Elites
7-2015 - 12-2025
Managing Director | Wiser Elite at Wiser
4-2014 - 5-2015
Managing Director - Graduate Recruitment at GradEye

Education

2009 - 2012
Bachelor of Science (BSc) from University of East Anglia
2006 - 2008
A-Levels from Davenant Foundation School

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : Co-Founder, GTM Talent at Unicorn (Formerly Wiser Elite)

Interested in

Sports

Rugby

Health & Outdoor

Running for Samaritans

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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jack

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jack take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jack

Personality Compatibility


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