Jacqui La'Brooy in

Jacqui La'Brooy

Commander · DISC type D
Chief Executive Officer at Urban List
📍 Greater Sydney Area, Australia

Jacqui LaBrooy is the Chief Executive Officer at Urban List, an executive leader with over 15 years of experience driving growth and cultural transformation in high-growth media businesses. A graduate of Deakin University, she is recognized for her commercial strategy and team leadership. People describe her as highly intelligent, motivated, and driven.

She thrives on turning creative energy into commercial momentum and is passionate about building cultures that empower people to do their best work. Her professional interests include major media houses like Hearst Magazines and Network 10, as well as luxury brands such as Gucci.

Unique fact: Jacqui believes most travel marketing is broken and spearheaded a data-driven report to urge brands to stop selling aesthetics and start telling better stories.

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Experience
16 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

How Jacqui shows up

Very Quick
Strong-Willed
Impact-Driven

They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Priorities

Topics Jacqui cares about

Building Team Culture
She is focused on building cultures that empower people and recently posted about finding a Chief Operating Officer to help lead the company's next chapter.
Commercial Growth
Her career is centered on driving commercial strategy, scaling teams, and delivering award-winning results for media businesses.
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Career

Work history

9-2025
Chief Executive Officer
Urban List
12-2020 - 9-2025
Chief Commercial Officer
Urban List
2-2020 - 12-2020
Head Of Commercial
Urban List
4-2019 - 2-2020
National Head of Partnerships
Pedestrian Group
4-2018 - 3-2019
GM/Head of Sales Pedestrian Group Melbourne
Pedestrian Group
In the press

Media appearances

Urban List promotes Jacqui La'Brooy to CEO following ... - Mumbrella. Featured in Mumbrella
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Urban List names Jacqui La'Brooy as CEO to lead next phase of growth. Featured in MediaWeek
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Education
2005 - 2009
Bachelor of Commerce/Arts
Deakin University
1999 - 2004
VCE
Sacre Coeur
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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