Jacqui La'Brooy

Jacqui LaBrooy is the Chief Executive Officer at Urban List, an executive leader with over 15 years of experience driving growth and cultural transformation in high-growth media businesses. A graduate of Deakin University, she is recognized for her commercial strategy and team leadership. People describe her as highly intelligent, motivated, and driven.

She thrives on turning creative energy into commercial momentum and is passionate about building cultures that empower people to do their best work. Her professional interests include major media houses like Hearst Magazines and Network 10, as well as luxury brands such as Gucci.

Unique fact: Jacqui believes most travel marketing is broken and spearheaded a data-driven report to urge brands to stop selling aesthetics and start telling better stories.