Jade Goulden in

Jade Goulden

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CEO & Co-founder at Jaded London
📍 London, England, United Kingdom

Jade Goulden is the CEO and Co-founder of the global streetwear brand Jaded London, which she launched with her brother, Grant, in 2013. Leveraging her First-Class degree from the London College of Fashion and buying experience at ASOS, she has scaled the brand into a sensation worn by celebrities like Beyoncé.

Passionate about fostering future talent, Jade returns to her alma mater, Royal Masonic School for Girls, to offer career advice to business and textiles students. She draws creative inspiration from global street style, particularly from cities like London, Los Angeles, and Seoul.

Jade and her brother come from a family with three generations in the fashion industry and started Jaded London with no outside investment.

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Experience
14 Years
Current Role
CEO & Co-founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jade cares about

Streetwear Fashion
Co-founded and leads a globally recognized streetwear brand known for its bold, boundary-pushing designs inspired by international street style.
Business Growth
Successfully scaled Jaded London, earning its place on The Times Top 100 fastest-growing companies list and in J. P. Morgan's Top 200 women-powered businesses.
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Career

Work history

6-2013
CEO & Co-founder
Jaded London
9-2011 - 7-2013
Buyers assistant
ASOS.com
5-2011 - 7-2011
Buying Admin Assistant
House of Fraser
4-2010 - 6-2010
Buyers Admin Assistant
ASOS.com
1-2010 - 2-2010
Ready-to-Wear Sales Intern
Vera Wang
In the press

Media appearances

Meet the brains behind white‑hot new streetwear label, Jaded London. Featured in Marie Claire
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Jaded London co‑founder chats streetwear success. Featured in Fashion United
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Education
2008 - 2011
1st Class - BA (Hons)
London College of Fashion, University of the Arts London
2000 - 2007
A Levels - AAB - Psychology
Royal Masonic School for Girls
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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