Jade Goulden

Evaluator
DISC Type : dsc

CEO & Co-founder at Jaded London

London, England, United Kingdom

Overview

Jade Goulden is the CEO and Co-founder of the global streetwear brand Jaded London, which she launched with her brother, Grant, in 2013. Leveraging her First-Class degree from the London College of Fashion and buying experience at ASOS, she has scaled the brand into a sensation worn by celebrities like Beyoncé.

Passionate about fostering future talent, Jade returns to her alma mater, Royal Masonic School for Girls, to offer career advice to business and textiles students. She draws creative inspiration from global street style, particularly from cities like London, Los Angeles, and Seoul.

Jade and her brother come from a family with three generations in the fashion industry and started Jaded London with no outside investment.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Streetwear Fashion
Co-founded and leads a globally recognized streetwear brand known for its bold, boundary-pushing designs inspired by international street style.
Business Growth
Successfully scaled Jaded London, earning its place on The Times Top 100 fastest-growing companies list and in J. P. Morgan's Top 200 women-powered businesses.
Fashion Entrepreneurship
Launched her own fashion label after identifying a gap in the market for affordable, trend-driven streetwear, growing it into a major e-commerce player.

Media Appearances

Meet the brains behind white‑hot new streetwear label, Jaded London. Featured in Marie Claire

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Jaded London co‑founder chats streetwear success. Featured in Fashion United

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Jaded London Wants To Bring The London Look And Its Smoke Room To New York. Featured in Forbes

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Work History

6-2013
CEO & Co-founder at Jaded London
9-2011 - 7-2013
Buyers assistant at ASOS.com
5-2011 - 7-2011
Buying Admin Assistant at House of Fraser
4-2010 - 6-2010
Buyers Admin Assistant at ASOS.com
1-2010 - 2-2010
Ready-to-Wear Sales Intern at Vera Wang

Education

2008 - 2011
1st Class - BA (Hons) from London College of Fashion, University of the Arts London
2000 - 2007
A Levels - AAB - Psychology from Royal Masonic School for Girls

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO & Co-founder at Jaded London
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Insights For Selling To Jade

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jade is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jade

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jade move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jade take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jade

Personality Compatibility


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