Jade Goulden is the CEO and Co-founder of the global streetwear brand Jaded London, which she launched with her brother, Grant, in 2013. Leveraging her First-Class degree from the London College of Fashion and buying experience at ASOS, she has scaled the brand into a sensation worn by celebrities like Beyoncé.
Passionate about fostering future talent, Jade returns to her alma mater, Royal Masonic School for Girls, to offer career advice to business and textiles students. She draws creative inspiration from global street style, particularly from cities like London, Los Angeles, and Seoul.
Jade and her brother come from a family with three generations in the fashion industry and started Jaded London with no outside investment.
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