Jakob Hultman in

Jakob Hultman

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Senior Business Development Director EMEA at Peach
📍 Greater Stockholm Metropolitan Area, Sweden

Jakob Hultman is an experienced business leader, currently serving as the Senior Business Development Director for EMEA at Peach. He has a notable entrepreneurial background as the co-founder of BIKEID and CEO of Bicelo, combining his expertise in ad tech and the bicycle industry. He holds a Masters degree from Stockholm University and is described as pragmatic and results-oriented.

Outside of his corporate roles, Jakob has a deep-seated passion for competitive gaming, having won a World Championship in the "A Game of Thrones" card game. He also has a strong interest in reading, particularly science fiction and fantasy, and has appeared on podcasts discussing the "Star Wars Unlimited" card game.

He is a former "A Game of Thrones: The Card Game" Joust World Champion, winning the title in 2015.

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Experience
17 Years
Current Role
Senior Business Development Director EMEA
Job Level
Senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

How Jakob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jakob cares about

Micromobility & E-bikes
Co-founded two bicycle companies, BIKEID and Bicelo, and has spoken at industry events like Micromobility Europe on the future of sustainable transportation and e-bike sharing for hotels.
Hospitality Innovation
As CEO of Bicelo, he focused on a B2B model providing e-bike rental services directly to hotels, demonstrating an interest in enhancing the guest experience.
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Career

Work history

1-2024
Senior Business Development Director EMEA
Peach
9-2023 - 1-2024
Business Development Director - Nordics
Peach
1-2020 - 8-2023
Chief Executive Officer
BICELO
9-2009 - 10-2020
Co-Founder
BIKEID
12-2016 - 3-2018
Sales Director, EMEA
Bambuser
In the press

Media appearances

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Education
1999 - 2005
Master
Stockholm University
1994 - 1998
Education details unavailable
Östra Real
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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