James C. Taylor

Questioner
DISC Type : c

Vice President, Marketing and Sales at BioFire Defense

Salt Lake City Metropolitan Area, United States

Overview

James has no verified overview

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

James has no verified topics they care about

Media Appearances

James has no verified media appearances

Work History

9-2024
Vice President, Marketing and Sales at BioFire Defense
10-2023 - 9-2024
Director, Molecular Product Management at bioMérieux
10-2020 - 10-2023
Sr. Director, Point-of-Care Diagnostics at bioMérieux
3-2020 - 10-2020
Associate Director, Global Marketing at BioFire Diagnostics, LLC
3-2017 - 2-2020
Sales Manager, Point of Care Diagnostics at BioFire Diagnostics, LLC

Education

Master of Business Administration (M.B.A.) from University of Utah - David Eccles School of Business
Master’s Degree (M.S.) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Marketing and Sales at BioFire Defense
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Insights For Selling To James C.

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James C. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from James C.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will James C. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can James C. take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And James C.

Personality Compatibility


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