James is the co-founder of The Salad Project, a rapidly expanding chain of healthy restaurants in London. An alumnus of the prestigious École hôtelière de Lausanne, he left a corporate role at Expedia to pursue his entrepreneurial ambitions, successfully identifying and filling a gap in the market for high-quality, customizable salads.
He started the business with his best friend and university classmate, Florian de Chezelles, after they both grew tired of their corporate jobs. Jamess earlier experiences include tennis coaching and community outreach, indicating a passion for sports and social engagement that complements his business focus on customer experience.
His company, The Salad Project, won the Uber Eats Restaurant of the Year award in 2022.
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