James Dare in

James Dare

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Co-Founder at The Salad Project
📍 Greater London, England, United Kingdom

James is the co-founder of The Salad Project, a rapidly expanding chain of healthy restaurants in London. An alumnus of the prestigious École hôtelière de Lausanne, he left a corporate role at Expedia to pursue his entrepreneurial ambitions, successfully identifying and filling a gap in the market for high-quality, customizable salads.

He started the business with his best friend and university classmate, Florian de Chezelles, after they both grew tired of their corporate jobs. Jamess earlier experiences include tennis coaching and community outreach, indicating a passion for sports and social engagement that complements his business focus on customer experience.

His company, The Salad Project, won the Uber Eats Restaurant of the Year award in 2022.

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Experience
9 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Greater London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics James cares about

Entrepreneurial Journey
Left a corporate job at Expedia he disliked to start a business with his best friend, aiming to build a concept that could scale.
Restaurant Technology
Focuses on digital transformation, implementing a branded app, loyalty schemes, and digital ordering to enhance customer convenience and drive growth for his restaurants.
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Career

Work history

11-2019
Co-Founder
The Salad Project
1-2018 - 11-2019
Market Associate Strategic Projects
Expedia, Inc.
7-2017 - 1-2018
Market Associate
Expedia, Inc.
2-2016 - 8-2016
Marketing & Revenue Manager
HotelsByDay.com / FlexBook.co
2-2014 - 8-2014
F&B Intern
Firmdale Hotels PLC
In the press

Media appearances

Founders of The Salad Project by Food Motion Network. Featured in Food Motion Network (Spotify)
See now
How the Salad Project Scaled to Five Restaurants With Square. Featured in Square (Squareup.com)
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Education
2013 - 2017
Bachelor of Science (B.S.)
EHL
2007 - 2012
A-level
Bedales School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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