James Ledford in

James Ledford

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President/CEO at CoastHills Credit Union
📍 Santa Maria, California, United States

James Ledford is the President/CEO of CoastHills Credit Union, a community-focused CDFI. A U.S. Army veteran with prior leadership experience at JPMorgan Chase, he leverages his MBA from Western Governors University to drive strategic growth and member-centric services, with a strong focus on company culture and financial strength.

Originally from Kentucky, James brings an easygoing southern warmth to his leadership on Californias Central Coast, where he has lived for over 15 years. He is deeply invested in his community, actively championing initiatives that support local education and provide greater opportunities for his neighbors.

He is a U.S. Army Veteran who grew up in the mountains of southeast Kentucky.

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Experience
25 Years
Current Role
President/CEO
Location
Santa Maria, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics James cares about

Higher Education Access
He leads CoastHills in donating tens of thousands of dollars for scholarships to local community colleges, supporting students pursuing four-year degrees without leaving home.
Community Investment
He emphasizes that supporting local institutions like Allan Hancock College is a direct investment in the future of the community where he and his members live.
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Career

Work history

8-2025
President/CEO
CoastHills Credit Union
9-2024 - 8-2025
Interim CEO
CoastHills Credit Union
4-2023 - 8-2025
EVP/CXO
CoastHills Credit Union
8-2019 - 4-2023
EVP/CLO
CoastHills Credit Union
9-2018 - 8-2019
SVP/Chief Lending Officer
CoastHills Credit Union
In the press

Media appearances

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Education
Bachelor of Science - BS
Western Governors University
Master of Business Administration - MBA
Western Governors University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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