James Lyons in

James Lyons

Initiator · DISC type Di
Director of Marketing at Southern Home Services
📍 Evington, Virginia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Evington, Virginia, United States
Personality Overview

How James shows up

Impact-Oriented
Friendly Challenger
Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics James cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022
Director of Marketing
Southern Home Services
1-2021 - 1-2022
Marketing & Communications Manager
Authority Brands
9-2018 - 1-2021
Marketing Brand Manager
Alliance Franchise Brands
8-2017 - 9-2018
Marketing Brand Specialist
Alliance Franchise Brands
4-2016 - 4-2017
Marketing and Content Strategy Manager
Advansiv
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2012
Bachelor of Arts (B.A.)
Bath Spa University
1997 - 2002
Education details unavailable
Eastbrook Comprehensive
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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