Vice President, Retail Marketing and Communications at Alexander Wang LLC
📍 New York, New York, United States
James McCullagh is the Vice President of Retail Marketing and Communications at Alexander Wang, specializing in culture marketing and community building for luxury brands. With experience across EMEA, NA, and APAC, he holds a Masters in International Marketing from Glasgow Caledonian University and a Bachelors from the University of Sydney.
His career includes developing brand strategies and building partnerships for an extensive list of premier clients, including AMERICAN EXPRESS, Jimmy Choo, Victoria Beckham, and YSL Beauty.
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Experience
14 Years
Current Role
Vice President, Retail Marketing and Communications
Job Level
Senior
Location
New York, New York, United States
Personality Overview
How James shows up
Value Seeker
Systematic
Cautious & Analytical
They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Priorities
Topics James cares about
Luxury Retail
Leads retail marketing and communications for Alexander Wang, recently overseeing brand initiatives like the launch of the new SoHo flagship store.
Culture Marketing
A core specialty focused on executing social-first programming and using partnerships to generate social capital for luxury brands.
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Career
Work history
10-2024
Vice President, Retail Marketing and Communications
Alexander Wang LLC
11-2023 - 10-2024
Senior Director, Global Communications and Retail Marketing
Alexander Wang LLC
2-2021 - 10-2023
Marketing and Communications Director - Culture, Community & Partnerships
KENDAL AND PARTNERS LIMITED
6-2017 - 2-2021
Marketing and Communications Director
KENDAL AND PARTNERS LIMITED
2-2014 - 11-2016
Freelance Brand Strategist / Marketing Consultant
Freelance
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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