James O'Brien in

James O'Brien

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Managing Director at i-intro®
📍 Leeds, England, United Kingdom

James OBrien is a seasoned recruitment leader with over 30 years of experience, currently serving as the Managing Director of i-intro®. He specializes in helping recruitment businesses transition from contingent to retained models, enabling them to differentiate their services and increase profitability. He holds an MBA from Durham University Business School and co-founded Retained Recruiter Academy™.

He is a vocal advocate for elevating the recruitment industrys reputation by moving it towards a more professional, value-driven service model. He champions a process that achieves a 96% one-year employee retention rate for clients.

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Experience
36 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Leeds, England, United Kingdom
Personality Overview

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Priorities

Topics James cares about

Retained Recruitment
Champions the transition from contingent to retained models, helping agencies increase fill rates, improve cash flow, and build stronger client partnerships.
Recruiter Differentiation
Focuses on helping recruitment firms stand out in a crowded market by creating unique value propositions instead of competing on speed and price.
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Career

Work history

7-2022
Managing Director
i-intro®
6-2016 - 7-2022
Operations Director
i-intro®
7-2015 - 6-2016
Associate Director
i-intro®
1-2024
MD and Co-Founder
TalentAlertPro™
10-2019
Managing Director
Retained Recruiter Academy™
In the press

Media appearances

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Education
1990 - 1993
MBA Programme
Durham University Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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