James Setaro in

James Setaro

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Vice President Of Engineering at Pearson
📍 Austin, Texas, United States

James Setaro is the Vice President of Engineering at Pearson, specializing in Agile, DevOps, and Cloud Native Engineering. An alumnus of The University of Iowas Tippie College of Business, colleagues describe him as an exceptional leader with high emotional intelligence. He focuses on building high-performing teams and scalable products.

Outside of his corporate role, James has an entrepreneurial background, having co-founded a company to create mobile applications. His venture produced a top 50 navigation app designed specifically for mountain bike trails, indicating a passion for both technology and outdoor activities.

James is a co-inventor on multiple patents, including one for an automated testing error assessment system.

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Experience
16 Years
Current Role
Vice President Of Engineering
Job Level
Senior
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics James cares about

Agentic AI Tools
He actively uses and posts about leveraging agentic tools for software development, believing the future of coding is moving towards natural language.
Cloud Native Architecture
He has extensive hands-on experience leading teams in building massively scalable backend services on AWS that support millions of requests per minute.
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Career

Work history

11-2021
Vice President Of Engineering
Pearson
10-2017 - 11-2021
Director Software Engineering
Pearson
11-2011 - 10-2017
Software Development Manager
Pearson
9-2009 - 6-2011
Co-Founder
TotalSquare LLC
In the press

Media appearances

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Education
2004 - 2007
Masters
The University of Iowa Tippie College of Business
1996 - 2001
BBA
The University of Iowa Tippie College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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