James Watkins is a long-standing digital leader at JD Sports Fashion plc, where he has worked for over 18 years. As Head of Digital for the Street Division, he specializes in scaling businesses through digital channels, technology, and strategic problem-solving, leveraging his background in Information Technology.
Outside of his core role, James is passionate about industry engagement and professional networking. He actively participates in major retail conferences like Shoptalk to connect with peers, explore emerging technology, and discuss the latest trends shaping the future of retail.
He has dedicated his entire professional career, spanning over 18 years, to growing within a single company: JD Sports Fashion plc.
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