James Wilkinson
Login to view DISC.James Wilkinson is the CEO of the mens grooming brand Rock Face, which he has led to 300% growth in three years. His expertise in building challenger brands is backed by experience as a Brand Manager at LOréal and a Senior Consultant at Deloitte Digital. He holds a degree in Industrial Economics from the University of Nottingham.
He is passionate about amplifying positive messages about masculinity and champions everyday men as role models through his brand. James is an active member of several communities for entrepreneurs, including Opus and a mastermind group focused on M&A, where he shares his leadership and marketing insights.
His brand recently won a "Marketing Game Changers" award for rejecting celebrity-led advertising in favor of featuring everyday role models.
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