Jan Buis in

Jan Buis

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Chief Commercial Officer & Co-Founder at The IoT Guide
📍 Amersfoort, Utrecht, Netherlands

Jan Buis is the Chief Commercial Officer and Co-Founder of The IoT Guide, with deep expertise in telecommunications, Wi-Fi, and SaaS. An alumnus of Purdue University, he specializes in scaling businesses and executing go-to-market strategies. Colleagues describe him as professional, diligent, and sincere.

His global perspective was shaped by traveling from a young age, enabling him to bridge cultural and technological divides. He has a notable history of community involvement, dedicating time to large-scale youth events and mentoring startups.

For his leadership in organizing a camp for over 10, 000 Scouts, Jan was awarded a golden appreciation award.

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Experience
27 Years
Current Role
Chief Commercial Officer & Co-Founder
Job Level
Leadership
Location
Amersfoort, Utrecht, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Jan cares about

IoT Connectivity
As co-founder of The IoT Guide, his current focus is on simplifying IoT solutions, M2M, and ensuring reliable connectivity for mission-critical services.
Go-to-Market Strategy
He has authored multiple books on global expansion and go-to-market strategies, and actively mentors startups on entering new international markets.
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Career

Work history

3-2025
Chief Commercial Officer & Co-Founder
The IoT Guide
9-2003
Consultant, Advisor, Author, Lecturer & Investor
JB Telecom & Data
9-2024
Mentor Start-ups & Scale-ups
Startupbootcamp
1-2022 - 8-2024
Vice President Sales & Business Development
Genexis
2-2021 - 12-2021
Vice President Business Development & Governmental Sales
LANCOM Systems GmbH
In the press

Media appearances

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Education
3-2011 - 11-2012
Master of Business Administration (MBA)
Purdue University Daniels School of Business
3-2011 - 11-2012
Master of Business Administration (MBA)
TIAS School for Business and Society
1994 - 1997
MSc / Ir
Eindhoven University of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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