Jan Hofmann in

Jan Hofmann

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Head of Product Marketing, Australia, New Zealand and Korea at TikTok
📍 San Francisco, California, United States

A strategic business leader with over 14 years of global experience at TikTok and Meta, specializing in AI-powered advertising solutions and go-to-market strategy. Described by colleagues as collaborative, proactive, and empathetic, he has a proven record of building high-performing teams across Europe and APAC. He holds Masters degrees from the University of Technology Sydney and Macquarie University.

Outside of his tech career, Jan is passionate about innovation, startups, and community events, frequently attending summits like SXSW Sydney and various founder-focused talks. He balances his professional interests with a creative pursuit in music, demonstrating a multifaceted personality.

Unique fact: Jan is a singer in Soulfood a cappella, an award-winning Australian choir.

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Experience
8 Years
Current Role
Head of Product Marketing, Australia, New Zealand and Korea
Location
San Francisco, California, United States
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics Jan cares about

Global Product Marketing
Has extensive experience leading product marketing teams across Europe, Australia, and Asia for major tech companies like TikTok and Meta.
AI Monetization
His expertise lies in scaling AI-powered advertising solutions and optimizing monetization strategies, translating complex technology into client value.
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Career

Work history

2-2022 - 10-2025
Head of Product Marketing, Australia, New Zealand and Korea
TikTok
1-2024 - 7-2024
Head of Product Marketing, Southeast Asia and Korea
TikTok
10-2021 - 2-2022
Mentor
Product Marketing Alliance
10-2020 - 2-2022
Member
IAB Australia
8-2019 - 2-2022
Product Marketing Manager, ANZ
Meta
In the press

Media appearances

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Education
2-2019 - 7-2023
Master's degree
University of Technology Sydney
2010 - 2011
Master's degree
Macquarie University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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